We can put a human being on the moon. We can have a pizza at your door in 22 minutes. We can video call someone on the other side of the planet for free.
But somehow, buying a car still takes 35+ hours of online research, a few hours of drive time, surrendering your personal information just to find out the real cost, six hours in a fluorescent-lit room, and three rounds of "let me talk to my manager."
Why are we still doing this the same way we did it 100 years ago?
Imagine a world where you set your budget, your needs, and create a shortlist of vehicles that work for you — and instead of you driving to four dealerships on four Saturdays, three cars from your shortlist show up to you in a two-hour window. On your lunch break. In your driveway. No pressure. No games. No wasted weekend. You have time to compare and think — so you don't make an emotional decision you'll regret later.
That world exists. It just hasn't been built yet in a way that's accessible to everyone.
My mom always says: "Where there's a will, there's a way."
With AI, there's definitely a way.
People need cars. That's just life. But so many buyers drive off the lot with the wrong car for their lifestyle, the wrong payment for their budget, or just that nagging feeling that something wasn't right about the deal. It's an emotional purchase — and emotion, without the right information, is expensive.
This isn't anti-dealer. Not even a little. The dealership distribution model is over a century old — invented before GPS, before the internet, before AI existed in any form. The people working inside it didn't break it. And here's what I know from almost 20 years in medical device sales: a buyer who is confident, informed, and ready to decide is actually the easiest customer a salesperson will ever work with. No walls up. No games. Just a transaction that feels good on both sides. I'm not trying to cut anyone out of this industry — I'm trying to make the whole thing work better. For buyers and for the people who serve them.
There's no magic wand here. Just the right steps, in the right order, with the right data behind them. That's all this has ever been.
VINdicated is launching as a concierge service — perfect for people who have more money than time. But the bigger vision? The app is for everyone else. Because anybody can do this right. They just need a guide.
We can have three test drive appointments lined up from our couch and have all three cars show up at a time and location that works for us — lunch break, Saturday morning, whenever. No traffic. No high-pressure showroom. No 'let me get my manager.' Just you, the car, fifteen minutes, and a decision made on your terms. That world exists. We are building the road to it.
I'm building the way. You ain't seen nothing yet.
— Brian McGarry
Founder & CEO, VINdicated.ai
